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RXBAR Year In Review: TikTok, new flavors, & more

December 23, 2021

Animated gif of people enjoying RXBAR products in various locations

Another year, another 525,600 minutes of new adventures, new RXBAR flavors, and new RXBAR products, on the horizon. That’s how we’d summarize 2021 over here at RXBAR!

Here are some of our favorite moments.


KEEPING UP WITH THE TRENDS (yes, that means TikTok)

mobile device showing Tik Tok

TikTok saw a massive burst in popularity during 2020, so at RXBAR we knew we needed to explore this social media platform in more depth. It turned out it was the ideal home for us, because it gave us a whole new way to engage with you, our fans, that brought us even closer together this year. From recipes and workouts to brand ambassador features and more, the RXBAR TikTok channel has become home to some of the most fun content we’ve had the privilege of sharing with you all, and we can’t wait for what 2022 will bring.


MORE TO LOVE (new products for our fans)

RX Cereal packaging

RXBAR Cereal

Yes, we really did it. We created a totally delicious protein cereal that takes you back to the good old days of childhood breakfasts, but this time it’s packing the good stuff and no B.S. It’s filled with protein and real ingredients too. The only thing for you to think about, is whether you’ll dig into a bowl of crunchy Vanilla Almond flavor or decadent Chocolate Almond flavor. Ahhh, choices…



RX Bar pictured in Arizona

@koookswhocoook’s bar made it all the way to Sedona, Arizona

After a year spent mostly within the confines of our own homes, it was fun to see our customers getting (safely) out into the wild once more in 2021. Here are some photos that got us excited about all the adventure that’s out there, waiting to be had.


RX Bar pictured in Colorado

@chloescooking_cooking took a trip to Idaho Springs, Colorado and now we want to go too

RX Bar pictured in Glacier National Park

@karyssa knows that RXBARs taste twice as nice in Glacier National Park


(PS: Share your own adventures for a chance to be featured on our social by tagging #RXBAR.)

AND THERE’S MORE…(but you’ll have to stay tuned for that!)

While 2021 was an incredible year over here at RXBAR, we have so many more exciting things planned for you in 2022. Be the first to know about the latest RXBAR products, blog articles, recipes, and MORE by following us on social media and subscribing to our email newsletter.

Disclaimer: Our content is provided for entertainment and general information about or related to our products and is not offered as a healthcare service. To help you assess, measure, improve, or learn about mental and physical health, please seek advice from a qualified health professional.

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