There’s a new bar on the block, and it’s changing how we think about protein. RXBAR has officially launched RXBAR High Protein Bars, a plant-based protein bar that delivers on both taste and transparency. With 18g of protein, just six ingredients, and no artificial sweeteners, it’s everything you’ve been looking for in a high protein bar, without the B.S.
Why High Protein Snacks Are Worth It
Protein is a powerhouse nutrient. It helps build and maintain muscle, supports hormone production, balances blood sugar, and even plays a role in keeping your skin and hair healthy. Including high protein bars in your day isn’t just convenient, it’s smart. Protein bars are a great opportunity to sneak in more protein without having to overhaul your meals.
Protein-rich snacks can:
- Support muscle recovery and growth
- Keep you feeling full longer
- Help curb cravings between meals
- Boost metabolism by increasing the “thermic effect” of digestion
If you’re not getting enough protein at breakfast, lunch, or dinner, protein bars are a great way to fill the gap especially if you’re on the go.
The RXBAR High Protein Difference
Plenty of high protein bars are out there, but not many deliver on both function and flavor.
RXBAR High Protein Bars are built different:
- 18g of plant-based protein per bar
- Only six ingredients, ones you’ll actually recognize
- Naturally sweetened with organic agave nectar
- No artificial sweeteners, no preservatives
- Creamy, satisfying texture
And the flavors? Chef’s kiss.
- Strawberry Peanut Butter: Think classic PB&J vibes with yummy peanuts and jammy fruit
- Vanilla Peanut Butter: Smooth, mellow vanilla blended into rich, creamy peanut butter
How Much Protein Do You Need in a Snack?
While individual needs vary, most dietitians agree that a good protein snack should offer around 10-15 grams of protein. RXBAR High Protein Bars go above and beyond with 18g, making it an easy win for anyone aiming to build muscle, stay energized, or just get more from their snack break.
When to Eat a High Protein Bar
Timing your protein bar matters. Our experts recommend reaching for a protein snack when hunger hits, especially between meals or within 45 minutes post-workout to support recovery. Adding variety to your snacks throughout the day can also help with satiety.
RXBAR High Protein Bars makes that easy. No prep. No mystery ingredients. Just a satisfying bar you can toss in your bag and enjoy anytime.
Simple Protein. Simple Ingredients. Simply Good.
RXBAR High Protein Bars check every box: high in plant-based protein, made with recognizable ingredients, and built to help you stay on track with your goals. Whether you're refueling post-gym or just need something to hold you over between meals, these high protein snack bars are a no-brainer.
Look for RXBAR High Protein Bars now at Target, with more retailers on the way.
Want a bar that works as hard as you do?
This is it.
